AFRICA ADVOCACY FOUNDATION
#HealthEquity
#MigrantHealthEurope
#PublicHealthAdvocacy
50.4504° N, 30.5245° E
THE BRIEF
Agency
This work represents an ongoing collaboration spanning more than eight years, built on trust, continuity, and shared responsibility.
Over time, Africa Advocacy Foundation and ViiV Healthcare have returned to us to help shape, strengthen, and evolve how migrant health and HIV prevention are communicated across Europe. The relationship has moved fluidly between identity, campaigns, tools, and delivery, responding to shifting public health priorities, policy landscapes, and lived realities.
Approach
Across multiple phases, we were commissioned to design and deliver a comprehensive communications and branding ecosystem to support HIV and sexual health awareness, prevention, and access to care for migrant communities.
The work extended far beyond individual campaigns. It required durable identity systems, multilingual communications tools, and materials capable of functioning across cultures, healthcare systems, and institutional settings, while remaining credible to policymakers and accessible to communities.
Project Scope
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Organisational branding and identity development
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Multilingual HIV and sexual health awareness and prevention campaigns across Europe
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Photography libraries grounded in real community contexts
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Campaign design spanning print, digital, and on-the-ground materials
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Website design and development supporting information access and partner engagement
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Communications toolkits for frontline health workers and advocates
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Reports, guidance documents, and policy-facing materials
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Co-branded assets developed with local authorities and healthcare partners
Framework Building
Together, we produced:
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A coherent communications identity spanning local, national, and European contexts
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Messaging frameworks adaptable across languages and cultural settings
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Practical tools enabling frontline teams to communicate complex health information clearly
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Campaign structures designed for reuse, adaptation, and scale
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A shared visual and narrative language trusted by both communities and institutions
Insight
Migrant health communications succeed or fail on trust. In this work, the challenge was not simply raising awareness, but building language and tools that could travel across cultures, healthcare systems, and institutional settings without losing clarity or credibility. The most effective approach was to create a shared communications identity that could hold complexity, remain accessible to communities, and still meet the standards of policy and public health partners. When messaging is adaptable, multilingual, and grounded in lived reality, it stops being campaign material and becomes durable infrastructure.
Impact
The result is a durable communications infrastructure that continues to support prevention, testing, advocacy, and policy engagement.
Campaigns and tools developed through this partnership have been reused, adapted, and extended across countries and years, embedding migrant voices into public health communications not as anecdotes, but as credible, actionable insight.
More than a project, this eight-year collaboration has enabled Africa Advocacy Foundation to grow its reach, deepen its partnerships, and respond to evolving public health challenges with clarity, confidence, and continuity.
select work.
Organisations with impact at their core.
(GREECE, ITALY)
(GLOBAL)
(IRELAND)
(UK)
(CANADA)
(USA)
(IRELAND)
(ROMANIA, GREECE)
